Tom & Jenny's
       
     
TJ_packaging_colors.jpg
       
     
TJ_packaging_composite_0001_2.jpg
       
     
Creating a candyscape
       
     
TJ_packaging_characters.jpg
       
     
Tom & Jenny's
       
     
Tom & Jenny's

Not too long ago, I had the opportunity to team up with Studio Harbor here in Durham, NC on some seriously delicious caramels.

With candy developed between a dentist and a James Beard award-winning chef, it’s easy to forget it’s sugar-free. But put those words on the outside package and suddenly people aren’t sure. They want sweets. They want to know they’ll get that zing.

So we gave it to them.

While the work here didn’t make the final cut, it was a fun exploration on what we think “sugar-free” looks like and finding ways to divert that.

To see the final work, check out TomandJennys.com.

CD: Brendan Ward, Studio Harbor
Designer: Anne Mauser

TJ_packaging_colors.jpg
       
     
TJ_packaging_composite_0001_2.jpg
       
     
Creating a candyscape
       
     
Creating a candyscape

Who says the caramels themselves can’t have fun?

TJ_packaging_characters.jpg