Every year, Capstrat celebrates its employees by hosting an internal awards show for the best work of the year. The event encourages teams to submit the projects they feel best exemplify the three tenets of the competition — insight, imagination and implementation. In 2015, the show’s concept was built around the story of three mystical totems, each representing a specific tenet.
The event campaign work included an overall concept, promotional print pieces (posters, coasters, banners), video screens (design and art direction) and event planning for the final day. All were intended to highlight various aspects of the mythology and the journey of the Capstratter to the city of Occuloro where the totems reside.
CD: Jonathan Wisely
ADs: Anne Mauser, Brandon Goldsworthy
Copywriters: Megan VanPatten, Ty Howard
Silver ADDY winner in 2016 (Triangle AdFed).
Several Capstratters gather to record the VO for the promotional video that kicked off the event campaign.
In the weeks preceding the event, the welcome screen in Capstrat's reception area was taken over by day-long promotional videos for the event. They included minimal animation and relied on subtle motion of the totem's eyes (accompanied by jungle music and drums) to draw attention of passerbys.
Animators: Brian Lee, Jim Regan
During the event, employees were broken up into three large groups and asked to choose a team leader who would be dressed up in Occuloro garb and answer questions on their team's behalf. The teams took turns answering trivia questions (and participating in a shotgun round of karaoke) to compete for the honor of a free team breakfast.